Hiring Nearshore B2B Demand Generation Talent for SRG Marketing

The Story of SRG Marketing

SRG Marketing is a demand generation agency that primarily works with early stage startups. Founded by Scott Gelber, SRG Marketing helps startups grow their revenue by creating and executing their demand generation strategy by driving qualified sales meetings that turn into sales pipeline.

The Challenge of SRG Marketing: Deciding to Hire Nearshore Talent

SRG Marketing is a bootstrapped agency, and although they do not have funding, finding talented candidates who could help them maintain the quality of work that they had been doing previously was very important to Scott.

They needed to scale in a way that was profitable to their business. Scott stated that US employees were great, but very expensive. So he looked to go outside of the US to find high quality talent who he could hire in a more cost-efficient way. 

Why SRG Marketing Chose Sloane Staffing

Prior to partnering with Sloane Staffing, SRG Marketing worked with a few recruiting agencies. However, Scott found that these agencies didn’t understand B2B marketing and they didn't really understand what makes a Demand Generation manager. 

Scott felt that he wasted a lot of time talking to candidates who had zero experience with B2B marketing, let alone experience with demand generation. He spent a lot of time meeting people who were not a good fit right off the bat.

When Scott met Sloane Staffing’s CEO, Max Spanier, he instantly felt that Max’s prior experience from working at Adobe Marketo meant that Sloane Staffing understood not only B2B marketing, but also understood demand generation.

Max discussed searching for nearshore talent in South America, which intrigued Scott. Scott had previously spoken to agencies that hired in like Europe, however European time zones were too far off from his own. Scott was impressed by Sloane Staffing’s recommendation to search for nearshore talent who were not only very cost effective, but are in the same time zone.

The Results

Within two weeks of engagement with SRG Marketing, Sloane Staffing found high quality nearshore Demand Generation Manager candidates.

Scott stated that the first person Sloane Staffing hired for him has been exceptional. Scott has been extremely impressed with their high-level thinking, their understanding of demand generation, and how great of a fit this candidate has been for the business. 

SRG Marketing continues to work with Sloane Staffing to quickly place high-quality nearshore demand generation talent.