Demand Generation Marketing Characteristics You Should Screen For
As a MarTech staffing agency, some hiring managers will come to us after receiving a round of funding and are looking for talent to build out their demand generation marketing strategy. Some are struggling to find talent with the proper tech stack match. The top concerns we hear from hiring managers seeking demand generation marketing talent are:
Looking to increase qualified leads and need this person to immediately contribute in order to generate revenue.
Not a large talent pool of candidates that have experience with the proper tech stacks.
Need someone to come in and strategize/roadmap, especially after receiving funding.
With demand gen talent being a vital asset especially when marketing in the tech industry, Sloane Staffing has you covered with demand generation characteristics you should screen for.
Demand Generation Marketing Overview
The role of a demand generation marketer is to generate interest and create a demand for a company's products or services. They are responsible for developing and executing campaigns that reach, engage, and convert potential customers into paying customers. As such, it's essential to hire the right candidate for this role. Here, we'll discuss the skillsets and characteristics that an interviewer should screen for when hiring a demand generation marketer.
Strategic Thinking
A good demand generation marketer should have the ability to think critically and develop a strategic plan to drive demand for the company's products or services. They should be able to understand the target audience and identify the channels and tactics that are most effective for reaching and engaging with that audience.Data Analysis
The ability to gather, analyze, and interpret data is critical for a demand generation marketer. They should be able to use data to inform their marketing decisions, measure the success of their campaigns, and continually optimize their approach.
Marketing Automation
Knowledge of marketing automation platforms and tools is essential for a demand generation marketer. They should be able to use these tools to reach and engage with prospects and customers at scale, automate repetitive tasks, and gather data to inform their marketing decisions.
Communication Skills
Strong written and verbal communication skills are critical for a demand generation marketer. They should be able to articulate the value of the company's products or services to a variety of audiences and convey complex ideas in a simple and easy-to-understand manner.
Creative Problem-Solving
A demand generation marketer should be able to develop innovative solutions to marketing challenges and constantly look for new ways to generate demand. They should be able to think outside the box and come up with creative ideas that will set them apart from the competition.
Collaboration
The ability to work effectively with cross-functional teams, including sales, product, and design, is essential for a demand generation marketer. They should be able to align on demand generation goals and tactics, and work together to achieve common goals.
Adaptability
A demand generation marketer should be willing to continually learn and stay up-to-date with the latest trends and technologies in demand generation. They should be able to quickly adapt to changes in the market or industry and continually improve their approach.
Project Management
The ability to manage multiple projects, prioritize tasks, and meet deadlines is critical for a demand generation marketer. They should be able to work efficiently and effectively, and deliver results on time.
Attention to Detail
A meticulous attention to detail is important for a demand generation marketer. They should be able to execute campaigns with accuracy and consistency, and ensure that all elements of a campaign are aligned and working together to achieve the desired results.
Results-Driven
A focus on delivering measurable results is critical for a demand generation marketer. They should be able to track their performance, measure the success of their campaigns, and continually improve their approach.
In addition to these skillsets and characteristics, it's important to look for a candidate who is a good cultural fit for your organization. They should have a passion for marketing and a drive to succeed, and should be aligned with the company's values and mission.
When conducting the interview, it's important to ask specific questions that will help you assess the candidate's experience and skills. Some examples of questions to ask include:
Can you describe your approach to demand generation?
How have you used data and analytics to inform your demand generation strategy?
Can you give an example of a successful demand generation campaign you have managed?
How do you collaborate with sales teams to ensure demand generation efforts are aligned with sales goals?
What does your success within funnel growth look like? And how is it measured?
