Everything You Need To Know About Hiring A Marketo Expert
Marketo is one of the most popular marketing automation solutions today. It's a powerful tool that can help you accomplish your goals, but it can also be complicated to use. If you're not sure how to use Marketo effectively, you may want to consider hiring a Marketo expert.
The first step in hiring a Marketo expert is to determine your needs:
Are you looking for someone to help you build your marketing strategy or implementation?
OR
Do you need help with lead generation, campaign management, or social media management?
If you're considering hiring a Marketo expert, here are some things you must know before making your decision:
Get a Marketo Expert With Industry Experience.
If you're looking to hire a Marketo expert, it's essential to hire someone who has experience in your industry. A good understanding of your industry will help you get the most out of Marketo—and more importantly, make sure that you're using it to generate results.
Industries are very different from one another, and what works for one might not work for another. Your industry likely has a unique set of challenges, and a Marketo expert with experience in that area will have the knowledge needed to guide you through some of those common hurdles.
They'll also be able to help you better understand your customers and their needs, which is crucial for a successful Marketing Automation strategy.
If you don't know who your target audience is or how they want to be communicated with, there's no way to set up your campaigns to reach them. Nobody knows this better than someone who has worked in the same field as you.
Product Expertise And Domain Knowledge
A marketer should demonstrate a deep understanding of the product and a good grasp of how to apply it in various situations. This is particularly important for agencies working with clients new to Marketo and CRM in general.
The best Marketo experts have a comprehensive knowledge of all features, including the use cases for each one. They also understand how to use them in combination for maximum impact and ROI.
It's important to note that some of these features may not be relevant for your business — for example, if you don't have any cross-sell or upsell campaigns set up, then there's no point in having someone with expertise in those areas.
However, if you need help with something specific, you will want an expert who knows their work.
Marketo Expert should Manage Campaigns Over multiple Channels.
The most crucial task a Marketo Expert should do is manage campaigns over diverse channels. A Marketo Expert should be able to take care of all your marketing campaigns, regardless of the channel they're on. You need someone who has experience managing campaigns on multiple channels, such as email marketing, social media marketing, and mobile marketing. You also need someone to help you with retargeting efforts, including Facebook ads and Google AdWords ads.
Content Drafting Proficiency
A Marketo Expert should have Competency In Drafting Content. It is vital to get quality content written for your audience. An expert in Marketing Automation will know how to write compelling content that will resonate well with the target audience.
In drafting content, Marketo Experts should have the following skills:
Understanding of appropriate writing styles and tones
Adapting writing style and tone to requirements
Developing content through research, interviews, analysis, editorial, and feedback
Writing clear, concise, and grammatically correct copy (including headlines)
Use of SEO-optimized keywords within the content
Thorough knowledge of how search engines work (and how people search), including keyword research and other SEO best practices
Certifications
When hiring a Marketo consultant, it's essential to look for specific certifications to ensure you get the best quality work. The first and most apparent certification to look for is the Adobe Marketing Cloud Expert Certification.
Your consultant has the skills to manage and use the Adobe Marketing Cloud suite of programs—including Marketo—as a fully-integrated marketing solution.
Another necessary certification is the Marketo Certified Partner Certification, which shows that your consultant has extensive experience using Marketo as a powerful marketing automation program.
This certification guarantees that your consultant has the knowledge and ability to implement successful campaigns that generate revenue and help establish you as a go-to thought leader in your industry.
Personal Traits To Look For In A Marketo Email Specialist:
Communication Skills
The ability to communicate effectively is one of the essential skills that any marketer can have. When you work with an email specialist, you want someone who understands how to communicate clearly and effectively with others.
They should be able to write straightforward emails that can be easily understood by anyone who reads them. They also need to communicate verbally when required and speak on behalf of your company when needed.
Creativity
A good marketer needs creativity to develop new ideas for campaigns and products that will help bring in more customers or clients. This is especially true if you do not have much experience working with marketing campaigns before hiring an expert like this one.
A creative mind can help develop unique ways of capturing more attention from your target audience, which will improve your conversion rates and sales over time and give you better results.
Analytical Skills
When hiring a Marketo expert, ensure that their analytical skills are up-to-date so they can quickly find solutions to problems or give you advice on how to improve your campaign results.
Conclusion
In the end, you need to determine what you need and how much time and effort you are willing to put into this. You must decide what you are looking for in an expert and hone your search on the right person based on those criteria. With Marketo experts available for hire, there's no reason not to hire one (as long as you're clear about your needs), and it could mean the difference between a smooth launch campaign or something that fails.
At the same time, don’t expect instant success from your Marketo campaigns. It will take work to find a winning formula, but success could be just around the corner once you do. Remember, your business is getting more complex as you grow, and you don't have people to cover all the jobs you need.
Before you know it, new channels will take over your marketing and sales processes - this is where your website and social media become very important.
We have been in the staffing business for years and have worked with Marketo experts and clients to improve marketing workflow. We are here to help you find qualified Marketo experts to streamline and optimize your marketing process.
