How Can You Hire The Right Marketing Technologist?
For the uninitiated, MarTech and marketing technologies are either misunderstood or completely overlooked. But for those in the know, MarTech, and hiring someone for your company who understands the critical function it plays could be the difference between business success and failure in our post-pandemic world.
Recruitment, and the lack of talent in specific key industries, is a serious business pain point. Candidate quantity in niche roles (especially in growth fields like Tech, AI, and cloud/edge computing) has been understood for years, but there are a growing array of more hybrid technologist/specialist roles that incorporate elements of Tech that are facing critical talent shortages.
Enter MarTech.
MarTech and the Martech “stack” are, for many companies with one eye on integration and a digitally-reliant future, where marketing is transformed from product comms to solution-centric, brand-focused outreach.
Modern marketing professionals will, by proxy, be more tech and digitally focused. Still, employers have to be savvy and commercially aware of this talent field and how professional MarTech workers develop and grow. Despite many companies seeing MarTech as a close, supporting cousin of Marketing or Brand Management, it is quickly becoming a critical leadership level role that sits at the decision-making level.
The “stack” sits within and alongside your content creation, social media, sales funnels, product or service design. As such, anyone working in your Marketing Technologist role needs to have a pretty wide-ranging skill set that incorporates all of the above. But they need to be given the tools, discretion, and seniority to make wide-ranging business decisions at pace and with the input of those teams.
The digital economy is growing exponentially, and leaders need to be agile to changes in the market as they happen, if not before. Having a Marketing Technologist in your team will give you an edge on platform integration, the future of digital marketing, and how channels to your customers change and advance.
So how do you draw a MarTech professional to your team?
Isolate The Role, Hire Immediately
Time is of the essence! It takes on average a month to hire a new member of staff, but the rigidity and slowness of recruitment is one of the most complained about parts of the hiring process.
Specificity of responsibility and having a delineated role agreed way ahead of starting the application process will help this process - you don’t want to be making the role up on the hoof.
Map The Perfect Candidate
What another firm needs in a MarTech candidate may not be what you need. As we mentioned above, MarTech will be sitting alongside your entire sales and marketing funnel. This person entirely manages the efficacy and usability of these platforms, systems, and data sets used by those teams.
Therefore map the perfect candidate. Pull apart the role and strip it back to basics - what platforms will they be managing, what data sets and analysis do you need them to prioritize, where do you feel improvement to alignment between media, content, and other intangibles is?
MarTech candidates will have a broad range of skills to bring to a role, but you don’t need all of them - be specific!
Involve Your Entire Team
MarTech professionals are like your internal IT and Marketing troubleshooters - they have to be agile, creative, detailed, and diligent. They will be working across multiple teams, and as such, you need to find someone that matches their needs.
Involve team leaders or managers from across multiple teams in your interview process. Not only will this improve advocacy in the hiring process from your staff but you get a unique insight into how multiple teams will engage and use this specific talent.
Bring In An Expert
If you’ve never filled a MarTech role at your organization, you might feel overwhelmed or unsure how to identify the skills needed. Partner with an expert to help you do everything from review resumes, conduct interviews, and even manage the technical assessments.
For more information on staffing for your MarTech role, get in touch with us today.
