The Top 5 Marketing Certifications To Help You Land Your Dream Job

Effective marketing in any industry takes perseverance, hard work, a talent for spotting opportunity, consistency, online savvy, controlled digital storytelling, some old school ad-work and a sprinkling of luck. But the difference between running a good marketing campaign and consistently delivering effective, inspiring, targeted and powerful marketing over a career is through truly understanding your craft via learning and adaptation.

Marketers are on the front line of stakeholder and consumer conversations and communications, so they are intimately aware of the fast-changing nature of the industry. 

From new, novel social media platforms dwarfing old ones with the rise of video and the resurgence of LinkedIn, to new methods of corporate storytelling and the dominance of tech, marketing is in constant flux.

But what should never be forgotten is that the myriad channels, programmes, platforms and touch points of your favorite brands are managed by experienced marketers: passionate communicators who have one eye on the competition, and another on how they can make the most of this new marketing methodology and flux. 

They make sure that, first and foremost, they understand how their craft is changing how people connect with brands. They are aware of shifts in the market to guarantee leverage over their competitors, and they’re mindful of personal development to make sure the management of their platforms is as engaging and inspirational as possible. 

We want to focus on the latter part of this marketing balance: personal development in the industry. 

Luckily, there are many resources available online to get to grips with the changing trends within the marketing industry. We thought we’d highlight 5 of the best marketing certifications that are available, to give both budding marketers and senior marketers the chance to upskill and add some credible and relatable experience to their portfolio.

Fundamentals of Digital Marketing | Google Digital Garage

This free course from Google is a wonderful ice breaker for those entering the marketing industry; those small business owners that are building a google business page and need some tips and hints; and for more seasoned marketers looking for a refresher. 26 modules to kickstart your marketing career, or simply see how one of the biggest companies in the world practices their craft. 

Head to Google’s training page to read more.

Facebook Certified Digital Marketing Associate | Facebook Blueprint

This online course supplied by Facebook actually covers marketing modules and exam-like testing for applications on Facebook and Instagram. Although aimed at students and job seekers, again it’s a wonderful free tool anyone can use and covers everything from Facebook Pixel to ad policies, creative best practice,s and campaign measurement.

You can read all about Facebook’s DMA course here.

Analytics Academy Courses | Google Analytics Academy

Google knows about analytics, and any marketer worth their salt will know that diligent application of effort and time into understanding analytics will give them a much more informed data set to judge the success of any digital marketing campaign. They have a range of courses, from beginner to expert, to take you on your analytics journey.

Google’s analytics training pages can be found here.

Content Marketing Course | Hubspot Academy

Hubspot is a master of content, and marketing is nothing without effective, strategic, targeted, and creative content to drive it forward. Their free Content Marketing Course is ideal for content creators, inbound marketers, and established marketing professionals, however, it is ideal for those who understand the basics of marketing and want to know more about how dominant - and important - good content creation is.

Head to Hubspot to find out more.

OMCP® Digital Marketing Certification | OMCP

The Online Marketing Certified Professional courses are for experienced marketers who are looking for a top-line, elite-level of certification to take their career to the next level. This certification gives your marketing credentials the push it needs to step above your competition and be seen as a true industry leader. It’s completely remote and costs $395 to complete all 3 modules.

Read more about the OMCP here.