What Is A Pi Shaped Marketer?
Pi-shaped marketers have a unique set of skills and capabilities, which they use to solve marketing problems. But what is a pi-shaped marketer? And why should you be one? In this article, we'll explore the term "pi-shaped" as it applies to marketing professionals and show you how being Pi shaped can help your career.
What is a Pi Shaped Marketer?
So what is a Pi Shaped Marketer? The term, coined by the famous German mathematician and philosopher Gottfried Wilhelm Leibniz (1646-1716) to describe his vision of the perfect world, has evolved over time to mean someone with a broad set of skills, but also experts in one or more areas of specialization. A good example would be someone who is both an expert Drupal developer and also possesses excellent communication skills.
It’s important to note that this shape doesn’t just apply to marketers or content creators–anyone with multiple disciplines can fill the role as pi shaped marketer.
A pi shaped marketer has many different things they can do well and some for which they excel beyond others. Because of this, they are great at solving problems since they won't need to look outside their box for knowledge; rather than needing to ask for help from another department (which may not exist), your company saves money by having one person who does everything!
Why should marketers be Pi Shaped?
As a Pi Shaped Marketer, you will be able to do more than just marketing. You will be able to understand the business as a whole, and interact with other departments and people within it. This can make your job easier as you will have the support of the entire business when working on projects.
As well as being able to do more than just marketing, Pi Shaped Marketers are also more likely to stay in their roles longer because they are doing more than just one thing. They won't get bored by doing the same thing over and over again because they're getting new challenges all of the time!
Marketing Specialisms
The Pi Shaped Marketer is a professional who has the skills, knowledge and experience to work across all the marketing specialisms. This means they can create, publish and measure content for digital channels such as websites, social media platforms and email newsletters; develop campaigns that integrate different channels; identify opportunities for growth within an organisation.
The specialisms are:
Content Marketing (creating relevant content for your audience)
Digital Marketing (building website traffic)
Community Management (engaging with your audience on social media)
Career Paths for Pi Shaped Marketers
Pi-shaped marketers may be able to find opportunities in a variety of roles. They can work in marketing, business development, product management or marketing operations. Opportunities might also exist in sales and account management.
What are the skills you will need to develop as a Pi-shaped marketer?
The Pi-shaped marketer is an individual who has developed expertise in all areas of marketing and business. This includes the technical aspects of product development and delivery, but also encompasses a strong understanding of marketing strategy, communications and customer experience from a top-down perspective.
The ability to work collaboratively with your team members to develop ideas on how best to meet the needs of your customers is critical
The ability to understand your clients’ business goals and priorities will help you position their brand appropriately within the market
If you have a background in sales or business development it will be easier for you to connect with potential clients
Conclusion
We hope you’ve enjoyed this blog post and found it useful! As we said before, becoming a Pi Shaped Marketer is all about developing skills across a range of specialisms. We want to make sure that marketers are equipped with the right tools, so if you are interested in taking your career forward in this way then please get in touch with us today.
