ABM Manager (NA)
Account Based Marketing Manager
The Account Based Marketing Manager will support the Customer and Global Account teams, launching programs to expand opportunities with our existing customer base and drive awareness & pipeline for a finite set of global accounts.
The ideal candidate will lead all aspects of the planning and execution of account research, digital and field marketing campaigns, while also leveraging existing marketing programs, to drive demand.
As the Account Based Marketing Manager, you will ...
Develop focused ABM programs aimed at target accounts
Plan and execute digital marketing and offline campaign initiatives including webinars, content syndication programs, intent-based programs, paid social and ABM advertising, event and gifting programs.
Work with the Account and Global Management stakeholders to devise new and creative strategies for customer expansion and new name target account opportunities
Measure marketing programs effectiveness and gather insights to drive future business and refine marketing strategies
Leverage messaging and assets developed by product marketing and marketing communications to build programs to support revenue goals
Monitor and report on event activity, lead flow, opportunities, and close business
Build a strong rapport with sales, growth and product marketing
Required skills + experience …
3+ years’ experience in high tech SaaS and/or storage industry a plus
Experience with Salesforce and marketing automation platforms
Must be results driven, capable of working independently
Strong collaboration and relationship-building skills
Excellent communication skills, both verbal and written, acute attention to detail and ability to meet deadlines
Creative and analytical mindset
Benefits packages vary by geography, but generally include:
Take-What-You-Need paid time off and potential flexible work hours
Incentive stock options
Comprehensive health, dental and vision plans
Life and disability insurance
Retirement Plan
Generous employee referral bonuses