Email Marketing Specialist (AD)

Our client, a growing E-commerce company in the firearms & ammunition space, is looking for an Email Marketing Specialist for a minimum of 3 months. Your day to day will involve actively developing, managing and executing email designs and campaigns using Listrak. The ideal candidate has experience working with a large email marketing platform (Listrak or similar: Salesforce marketing Cloud, Exact Target, etc) and has worked in the E-commerce field.

Responsibilities:

• Actively develop, manage and execute email designs and campaigns.

• Create digital content for various projects including: email campaigns, landing pages, banner ads.

• Run A/B tests on subject lines, email copy, email design, deployment cadence.

• Monitor email marketing KPIs to improve Deliverability Rate, Open Rate, CTR and Engagement Rates.

• Take data driven insights to help explore new designs and ideations for content. Optimize campaigns to drive success

• Maintain design consistency across assets and work within brand guidelines.

• Manage day-to-day design deliverables and ensure that timelines are met.

• Maintain our asset library
  

Requirements:

• Experience building e-mail campaigns, including: One-time campaigns, Recurring campaigns, Transactional campaigns, Dynamic content, A/B testing

• Degree in marketing, advertising, communications, design or equivalent work experience (2+ years hands-on experience designing marketing campaigns.)

• Strong design skills: typography, layout, and photo manipulation

• Excellent writing and proofreading skills

• Reliable multi-tasker with a strong work ethic

• Attention to detail, as well as the ability to align to a larger strategy.

• Proficient in Adobe Creative Suite (Photoshop and Illustrator)

• Ability to work independently and within a team environment

Bonus:

• Working knowledge of HTML and CSS a plus

• Familiarity with the hunting/shooting sports