Marketing Technology Specialist (NB)

South FL / HYBRID

Our client is seeking an experienced Specialist for our eCommerce Marketing Technology team. The specialist will enable brand personalization using consumer data in our CRM system. The specialist will help maintain a holistic view of our consumers' activities; build omnichannel marketing automations and journeys; maintain data taxonomy, consistency, and accuracy; and assist with new data integrations.

Responsibilities

Act as Subject Matter Expert for building out consumer journeys cross channels

Analyze, build, recommend, and measure audience segments to be leverage for channel activation

Assist with the design, build, test, and measurement of our marketing automation and omnichannel consumer journeys

Ensure automated campaigns, rules and processes are running properly

Develop product recommendations scenarios

Work with Marketing and Technical groups to integrate sources of data to support new automations

Document processes, workflows, journeys, integrations, etc.

Oversee consumer data collection and standardization whilst complying with applicable regulations

Qualifications

3+ years' experience in eCommerce

3+ years' experience with CRM and/or ESP platforms such as Salesforce, Listrak, Marketo, HubSpot, etc.

Advanced experience with Salesforce suites such as Marketing Cloud, Automation Studio, Journey Builder, and Personalization Builder

Strong working knowledge of SQL

High aptitude in analytical and critical thinking, ability to clearly present findings

Strong understanding of email best practice and digital marketing

Experience with agile development tools such as JIRA and Confluence.

Experience with Interaction Studio (Evergage) and /or Datorama is desired but not required