Vice President of Marketing (AD)

Our client, a fast growing E-commerce company in the Ammo & Firearms space, is looking to bring on a Vice President of Marketing to lead their growing marketing team!

Qualifications:

• High Integrity & continuous improvement - you seek open and honest communication, and you hold yourself to very high moral and ethical standards and maintain a student mentality

• 10+ years marketing experience with a strong background in grassroots marketing and organic lead generation

• 3+ years' experience in positions of marketing leadership

• A proven track record in market penetration growth

• Traditional marketing experience (TV, radio, direct mail, etc.)

• Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders

• Critical thinker with excellent written and verbal communication skills

• Experience managing large-scale marketing budgets

Responsibilities:

• You'll lead the Marketing function which is responsible for end-to-end strategy and execution of all touch points

• You will work collaboratively with cross-functional teams as well as other partners and customers

• Building, scaling and operationalizing the Marketing team - providing radical clarity for our roadmap, assigning goals and measuring KPIs

• Managing all owned digital channels including website, blogs, email, and social handles

• Developing campaigns in line with overarching marketing goals and objectives aimed at creating and maintaining high levels of customer engagement and brand awareness

• Overseeing the development of the content strategy with SEO as a key consideration

• Overseeing Digital Marketing, including web and email

• Developing and managing digital marketing campaigns, including messaging strategy and creative development

• Leading a thriving team of marketers through the work by providing structure/clarity to role definitions and career growth

• Focusing on what is compelling, right, and memorable for the customer