Hiring a Director of Product Marketing and Demand Generation Leader for Stensul
Stensul, a leading provider of email and landing page creation technology, serves some of the world's largest institutions. Recognized for their innovative solutions in MarTech, Stensul sought to expand their marketing team with critical hires in Demand Generation and Product Marketing based in New York City.
The Hiring Challenges Stensul Faced Before Sloane Staffing
Stensul faced challenges in finding candidates with specific MarTech expertise and a deep understanding of marketing to strategic and enterprise-level customers. Previous attempts through other means had not resulted in the right candidates, leading to longer vacancies in important leadership roles.
The Sloane Staffing Solution
Sloane Staffing engaged with Stensul to fill these demanding positions quickly and effectively. Leveraging their outbound efforts and expertise in recruiting for MarTech roles, Sloane Staffing identified candidates who not only met the technical qualifications (including expertise in 6sense and Marketo) but also possessed the strategic acumen required to market effectively to marketers themselves.
Process:
Strategic Candidate Identification:
Sloane Staffing utilized their deep industry knowledge to identify candidates with a strong background in MarTech, ensuring they could meet Stensul's specific demands for both roles.
Rapid Delivery of Candidates:
Within 60 days of initiating the search, Sloane Staffing presented Stensul with a selection of highly qualified candidates for both the Demand Generation and Product Marketing positions.
Cultural Fit and Expertise:
Understanding the critical importance of cultural alignment and industry-specific expertise, Sloane Staffing ensured that all candidates presented were not only technically proficient but also aligned with Stensul's company culture and strategic goals.
Why Stensul Chose Sloane Staffing: Reputation and Trust
Stensul's decision to partner with Sloane Staffing was influenced by their prior successful collaboration with a Sloane-placed employee at Sendoso and depth of network in the MarTech ecosystem. This established trust in Sloane Staffing's ability to deliver top-tier candidates who could seamlessly integrate into Stensul's dynamic environment.
Results:
Sloane Staffing successfully filled both the Demand Generation Lead and Director of Product Marketing roles within 60 days.
Stensul was impressed by the quality of candidates presented, reflecting Sloane Staffing's commitment to understanding the nuances of MarTech and the specific needs of marketing to financial institutions.
The hires made through Sloane Staffing demonstrated immediate impact, leveraging their expertise to drive strategic marketing initiatives and enhance Stensul's market positioning among enterprise clients.
By partnering with Sloane Staffing, Stensul not only filled critical leadership positions quickly but also gained marketing leaders who brought valuable industry insights and technical prowess to their team. This successful recruitment effort underscored Sloane Staffing's ability to deliver tailored solutions that align with client needs, enhancing organizational effectiveness and driving sustained growth in the competitive MarTech landscape.
