An Overview of the Most Popular Account Based Marketing (ABM) Tools

Are you in the market for new Account Based Marketing software, or evaluating other top options? You came to the right place.

Account-Based Marketing (ABM) is one such strategy that focuses on creating highly customized, targeted, and personalized experiences for specific target accounts. To effectively implement ABM, you need the right tools in your arsenal.

As Account Based Marketing hiring specialists ourselves, we'll provide an overview of five top ABM tools: 6sense, ZoomInfo, DemandBase, Terminus, and HubSpot ABM Software.

6sense

6sense is a powerful ABM platform that leverages artificial intelligence (AI) and machine learning to identify and prioritize high-intent accounts. It provides valuable insights into buyer behavior and helps you understand where your target accounts are in the buying journey.

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With 6sense, you can deliver personalized content and campaigns to engage prospects effectively. Its predictive analytics capabilities assist in predicting which accounts are most likely to convert, making it a valuable tool for sales and marketing alignment.

Key Features:

1. Predictive Analytics: Utilizes AI and predictive analytics to identify and prioritize high-intent accounts.

2. Buyer Intent Data: Provides insights into buyer behavior and signals where accounts are in the buying journey.

3. Personalized Campaigns: Enables the delivery of personalized content and campaigns tailored to each account.

4. Sales and Marketing Alignment: Facilitates better alignment between sales and marketing teams with predictive insights.

DemandBase

DemandBase is a leader in ABM solutions that offers a suite of tools designed to personalize marketing efforts for target accounts. It provides account-based advertising, website personalization, and analytics capabilities.

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DemandBase's AI-powered platform enables you to create dynamic, personalized experiences for each account, ensuring that your messaging resonates with your audience. It also offers robust reporting and analytics to measure the impact of your ABM campaigns.

Key Features:

1. Account-Based Advertising: Enables targeted advertising to specific accounts and segments.

2. Website Personalization: Customizes website content and experiences for different accounts.

3. AI-Powered Insights: Uses AI to deliver personalized content and measure account engagement.

4. Robust Analytics: Provides in-depth reporting and analytics to track ABM campaign performance.

ZoomInfo

ZoomInfo is a comprehensive B2B contact and account database platform that aids in ABM efforts. It offers accurate and up-to-date contact information for key decision-makers within target accounts.

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With ZoomInfo, you can build detailed account profiles, access direct phone numbers and email addresses, and uncover valuable company insights. This tool helps you identify the right people to engage with, improving your outreach effectiveness.

Key Features:

1. B2B Contact Database: Offers a vast database of accurate B2B contact information.

2. Account Profiling: Helps build detailed account profiles for targeted outreach.

3. Direct Contact Info: Provides direct phone numbers and email addresses of key decision-makers.

4. Company Insights: Offers valuable company insights to support personalized communication.

Terminus

Terminus is an all-in-one ABM platform that helps you identify, target, and engage key accounts. It offers account scoring and prioritization, as well as multi-channel campaign orchestration, including email, advertising, and web personalization.

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Terminus provides a unified view of account engagement and allows you to track the success of your campaigns in real-time. Their platform is known for its ease of use, making it accessible to both marketing and sales teams.

Key Features:

1. Account Scoring: Scores and prioritizes target accounts based on engagement and fit.

2. Multi-Channel Orchestration: Supports email, advertising, and web personalization in a single platform.

3. Real-Time Tracking: Offers real-time tracking of account engagement and campaign success.

4. User-Friendly Interface: Known for its user-friendly interface, making it accessible to both marketing and sales teams.

HubSpot Account Based Marketing Software

HubSpot, a well-known inbound marketing platform, also offers ABM capabilities through its ABM software. HubSpot ABM Software allows you to align your sales and marketing efforts seamlessly.

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It enables you to create tailored account-based campaigns, track engagement, and measure results within the HubSpot ecosystem. If your organization is already using HubSpot for inbound marketing, this tool can provide a convenient way to integrate ABM into your existing workflows.

1. Integrated ABM: Seamlessly integrates with HubSpot's inbound marketing platform for unified workflows.

2. Account-Based Campaigns: Facilitates the creation of tailored account-based marketing campaigns.

3. Engagement Tracking: Tracks account engagement and measures campaign effectiveness.

4. Lead Scoring: Helps prioritize leads and accounts for sales outreach within the HubSpot ecosystem.

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Effective Account-Based Marketing relies on having the right tools to identify, engage, and convert target accounts. The tools mentioned in this overview, including 6sense, ZoomInfo, DemandBase, Terminus, and HubSpot ABM Software, each bring unique features and capabilities to the table.

The choice of the tool that's right for your business will depend on your specific needs, goals, and existing tech stack. Evaluating these tools and selecting the one that aligns best with your ABM strategy is crucial for achieving success in your account-based marketing efforts.

Looking for an ABM platform expert to make sure you’re maximizing your investment in your ABM tool? Sloane Staffing specializes in Account Based Marketing recruiting.