How To Know It's Time To Hire An Account Based Marketer

If you’re looking for a new way to approach marketing, account based marketing might be just what you need. It’s not enough to focus your efforts on lead generation anymore; now that the number of leads is higher than ever before, it's even more important that your sales team has access to qualified accounts. That's where an account based marketer can come in handy: they'll help you identify which accounts are most likely to buy from your company and develop strategies for engaging them effectively.

You need more than a demand gen marketer

• You need more than a demand gen marketer.

• An ABM marketer isn’t just focused on generating leads. They are focused on quality of the lead, not quantity. They help you create a go-to-market plan and can help you integrate sales and marketing.

Demand gen marketers are focused on creating marketing campaigns that will generate leads, but an account based marketer will be equally as focused on the quality of those leads as they are on the quantity.

Demand gen marketers are focused on creating marketing campaigns that will generate leads, but an account based marketer will be equally as focused on the quality of those leads as they are on the quantity.

Account-based marketing is a strategic approach to targeted digital engagement, so it's essential to have someone who can identify which lead sources are providing both high quality and high quantity prospects.

You’re looking for a marketing strategist

You’re looking for someone who can help you develop a go-to-market plan and define your product messaging. As an early stage startup, this is the first time that you’ve had to think about how you want your product to be perceived by customers, so it can be challenging to know where to start. However, if you have an account-based marketing strategist on board who understands how the sales cycle works and knows their way around the target account landscape, they can help guide your team through this process.

In addition, they should be able to build out a set of criteria for qualified accounts based on what kind of value they bring in terms of industry experience or company size. This will ensure that every new customer brings real value and doesn’t waste time or resources trying to acquire them when there are more important targets at hand (like industry influencers or key decision makers).

Account based marketers can help create your company’s go-to-market plan, and make sure you’re focusing on the right accounts with the right messages. They can also contribute to product messaging and positioning strategy.

• Account based marketers can help create your company’s go-to-market plan, and make sure you’re focusing on the right accounts with the right messages.

• They can also contribute to product messaging and positioning strategy.

You want to find ways to integrate sales and marketing

It's important to integrate sales and marketing because they are two sides of the same coin. Marketing helps create demand, while sales helps convert that demand into revenue. If you're selling a product or service, it's your job (the marketer) to help your company understand what customers need, and then use those insights to find ways to meet those needs—by either creating new products or services or improving existing ones.

If you want an ABM program that's truly effective at generating high-quality leads for your sales team, make sure that both teams are working closely together on campaigns from start to finish. This will help ensure there’s solid alignment between all campaigns across marketing and sales so everyone knows how their work contributes directly toward meeting business goals—and winning more deals!

An account based marketer will work with sales in order to develop a set of criteria for qualified accounts and qualified leads. They’ll also participate in conversations about territory development and pipeline planning.

An account based marketer will work with sales in order to develop a set of criteria for qualified accounts and qualified leads. They’ll also participate in conversations about territory development and pipeline planning.

This is really valuable because it allows you to build relationships with the right people at the right companies, which can help you get more business over time.

You want personalized content for your target accounts

When it comes to understanding your target accounts, account based marketers are highly adept at creating personalized content. This can be in the form of blog posts and social media content as well as ebooks and other digital assets. The best part? Account based marketers can do this at scale, meaning that they can consistently produce quality material for each account without having to take a break from servicing your other clients. In fact, many ABMs choose not to outsource their customer success because they want the ability to deliver personalized experiences for every client on their team. So don’t worry about sacrificing efficiency in favor of personalization: with an ABM, it doesn’t have to be one or the other!

Account based marketers love creating personalized content that really speaks to their target audience. They can craft blog posts and social media content that resonates with your ideal accounts, as well as more involved content like ebooks or white papers.

Account based marketers are experts at understanding their target accounts, what they need, and how to craft content that will resonate with them. So the ones you hire can create blog posts and social media content that resonates with your ideal accounts, as well as more involved content like ebooks or white papers.

You need help creating data driven messaging at scale

If you want to create data-driven messaging at scale, account based marketing is the way to go. Account based marketers understand that creating personalized content for their target accounts is key when it comes to engaging with prospects. Account based marketers are experts in leveraging data to craft personalized messaging and drive engagement with prospects. When your business needs help creating data-driven messaging at scale, you need an account based marketer on your team.

Account based marketers are experts at leveraging data to craft personalized messaging and drive engagement with prospects. The best part is that they can do it at scale. That means you don’t have to sacrifice personalization for efficiency - or vice versa!

• Account based marketing is a great way to focus on the right accounts

• Account based marketers can help you create a go-to-market plan

• Account based marketers can help you integrate sales and marketing

• Account based marketers can help you personalize content

Conclusion

So, based on all of these points, it's clear that account based marketing should be an important part of your overall marketing strategy. But how do you know if now is the right time? That depends on your business goals and what stage you're at in the sales cycle. If you're looking for more qualified leads, or just better leads overall - and if those leads come from accounts rather than companies (or both!) - then now might be a great time to talk with us about adopting ABM strategies in your organization.