Why Should Marketing Teams Hire A Project Manager?

In our interconnected, heavily digital, and fast-paced present, marketers are armed with more tools than ever to get their brand and product heard. But they do so against a wave of competition, more and more convoluted and expanding platforms, digital fatigue, and new, novel approaches to how people communicate via the internet.

Marketers - be they social media storytellers rapidly changing, work environment, and socializing. 

Established and potential audiences alike are still open-minded, and experiences still rule the marketing landscape, especially post-COVID. However, change is afoot mainly due to our new remote and decentralized post-pandemic lifestyles. While the method of marketing has changed little in the last few years (barring the rise of video to dominate the social media landscape and an increasing and justified, cynicism with some of the larger social media platforms), expectations about what brands can do, should do, and how they communicate who they are and why they deserve your attention has changed. 

In the main, this is down to one thing: Environmental and Social Governance (ESG). Your audience’s post-COVID brand-focused expectations focus on corporate responsibility, sustainability, equity, equality, and inclusivity. These elements are increasingly becoming the main factor in establishing positive PR, audience and consumer advocacy, and increasing engagement on your marketing channels, be they digital or analog.

Audiences expect brands to be standard-bearers for a shared ethical future, and marketing channels are flooded with ESG messaging, ethical storytelling, and signs of positive corporate change. Marketing has become your chance to change the narrative about your business purpose.

This messaging is especially important for younger, more digitally native consumers. As inheritors of a world that is in large part unequal, not sustainable, and (at times) unethical, consumers are making it very clear they will not countenance their favorite brands staying silent. They expect positive action. They expect their market presence, brand position, audience, and product or service to reflect their audience’s wants. 

This has created a sort of Marketing 2.0 - a novel form of community-focused, community-focused brand activism and engagement focused on positive representation, ethical trade, and sustainability, which in turn creates an enormous amount of goodwill and brand loyalty. 

In this febrile activist environment, marketing has to take stock of this passionate new audience expectation. Many are querying how to manage marketing outputs in this new world of comms, especially considering the fast-changing nature of advertising and company placement on new platforms like TikTok, while balancing the effect of COVID-19 the still not inconsiderable importance of traditional print and analog marketing consider social media management, brand maintenance, business development, customer service, and sales, not to mention how integral it is to hiring and building an employer value proposition.

A marketing project manager gives you structure and purpose - they are the umbrella under which all of these departments sit decision-maker, and (being a marketing native) fully competent in understanding how each marketing element in your stack works alongside the other.

An iterative leader who can focus on ROI

Understanding the ROI on your marketing outputs can be incredibly frustrating without a diligent understanding of how each channel works. For senior stakeholders and marketing professionals alike, having an objective leader who can build iterative processes into the marketing stack builds a better understanding of marketing progress and, as such, ROI.

A mentor to the team

Internal mentoring should never be under-invested in. Senior figures in any team can be standard-bearers for internal L&D, and a good marketing project manager can use their position to generate cultures of learning.

Someone to keep stakeholders informed

Effectiveknow how marketing augments and leverages their channels and brand to meet company goals and hit targets quickly, effectively, and authoritatively.