Digital Marketing Specialist (MM)

REMOTE

Our client is seeking an energetic and self-motivated Digital Marketing Specialist to join our growing marketing department. This role will work closely with the Director, Media Planning and Senior ABM and Paid Media Media Manager to build and execute a B2B program strategy that drives demand generation resulting in the acquisition of new target accounts and upsell of existing accounts. You will collaborate with external agencies, the internal marketing team (analytics, vertical marketing, content, creative, etc.) as well as our sales teams to drive toward the team’s target metrics. In addition to being an excellent communicator, this role requires excellent multitasking and organizational abilities as well as knowledge of marketing techniques, digital and social media platforms.

Job Duties

Assist with the execution of our SEM, SEO, Social, Content, Display and other digital marketing channels.

Manage the creation of tracking links (UTMs) and take ownership of standardizing naming conventions, ensuring the ability to effectively report on campaign performance.

Gather assets and traffic media to agencies, publications, and medical academies support our clients paid media strategy.

Experience optimizing account performance through analytics, testing and experimentation.

Assist with the strategy and execution of A/B testing techniques using tools like Optimizely and HotJar.

Build reports and dashboards to enhance visibility throughout the marketing and sales teams on campaign and channel performance.

Help identify target accounts and individuals, as well as curate lists, to build audiences for digital advertising, direct mail, and more.

Work with the Paid Media and Vertical Marketing team to document all media messaging and activities by channel for complete visibility of messaging flight dates.

Support full marketing program budget planning and tracking.

Skills & Requirements:

3-5 years in a B2B digital marketing role where you’ve assisted in driving leads, accounts and opportunities to target CPLs, CPOs, and CPAs.

Experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) processes and methodologies.

Some experience with programmatic digital advertising, paid social, building custom audiences, display advertising, and ABM a major plus.

Bachelor's degree in Marketing or similar field required; Masters degree preferred.

Knowledge of Google Analytics, Google Tag Manager, and Google Webmaster Tools.

Hands-on experience executing campaigns directly on Google Adwords, LinkedIn, Facebook and other digital channels.

Intimate knowledge of different ad sizes, formats and creative requirements for different platforms (display, social, Google, etc).

Experience with marketing automation and CRM software, such as Salesforce.com, Pardot, 6sense, Demandbase, Marketo, Bizible, etc.

Ability to work effectively in a fast-paced environment and prioritize accordingly.

Proven results in driving traffic, accounts and leads to B2B websites, increasing conversion rate and increasing organic rankings on keywords.

SEO tool experience is a plus (Spyfu, SEMrush, KWfinder, etc).

Working knowledge of Google suite of business programs (Google docs, Google sheets, Google slides) as well as Microsoft Office (Word, Excel, Powerpoint).