Placing Cockroach Labs’ Senior Account Based Marketing Manager Six Months Into Their 6sense Investment
“Sloane Staffing is a really good partner. I get the sense that they really care about the candidates that they’re bringing in. They really want to make sure that they’re doing right by all of their candidates and the companies that they’re working for, and it’s not just like a transactional deal, which is why I’ve really, really enjoyed working with them and I hope to continue working with them for the foreseeable future.”
Cockroach Labs’ Challenge: Finding ABM Talent Proficient in 6sense
Six months into their 6sense investment and Senior Account Based Marketing Manager search, Cockroach Labs struggled to find the right candidate that could not only implement 6sense but could heavily collaborate with Sales.
The company had undergone significant growth, receiving investment funding, and had recently refined its Ideal Customer Profile (ICP), necessitating a focused approach to ABM.
One of the biggest challenges companies of Cockroach Labs’ size typically struggle with is finding talent who can not only roll up their sleeves and tactically execute on campaigns and initiatives, but also can “think big” by working cross-functionally and really build account based marketing strategy.
Why Cockroach Labs Chose Sloane Staffing
It was important to Cockroach Labs to find ABM talent that could truly build out their account based marketing instance, could work autonomously, and someone that was comfortable with being an individual contributor.
6sense introduced Head Recruiter Megan Mueller to Sloane Staffing through their partnership. While Megan usually strayed away from working with 3rd party recruiting agencies, she chose Sloane Staffing because of our deep understanding of ABM talent and our founder’s background in B2B SaaS. Like Sloane Staffing’s CEO, Max Spanier, Megan came from a sales background and appreciated Max’s understanding of the talent pain points that enterprise organizations face.
How Sloane Staffing Responded:
“The number one thing that I’ve noticed with Sloane Staffing is that they really are just like an extension of my team. And that level of collaboration I think is just really really important.”
Recognizing the need for external assistance, Cockroach Labs engaged with Sloane Staffing to address their recruitment needs. Initially hesitant due to past experiences with agency recruiters, Cockroach Labs found Sloan Staffing to be different.
The team at Sloane demonstrated a deep understanding of Cockroach Labs' requirements and a commitment to finding the right fit. They approached the search with diligence while sending detailed write ups on each candidate, staying mindful of budget, and sourcing candidates tailored to the company's unique needs.
Megan noted that the entire process of working with Sloane Staffing was a very thoughtful, collaborative approach to recruiting, and that she could tell the candidates could feel that as well.
The Results
The partnership between Cockroach Labs and Sloane Staffing resulted in the successful hiring of a Senior Manager of ABM, which later led to additionally hiring a Marketing Operations Manager and a Senior Content Writer.
The chosen candidates not only possessed the necessary skills and experience but also demonstrated a strong cultural fit with Cockroach Labs. The collaborative efforts of both teams contributed to a smooth and efficient recruitment process, culminating in multiple successful hires.
