Finding K Health’s Senior CRM Manager to Strategize, Implement, and Execute
“AMAZING partnership. Quality of candidates were outstanding, most spot on, some to test the waters, and some to get us thinking outside the box. Communication was on point, always following up, eager to answer and help, and I just got along with the team. They can adjust to being sourcing partners to closing at a wink of an eye. If we have open headcount that needs agency help on the marketing side, I’m going with Sloane. PERIOD.”
K Health is an AI-driven Primary Care company on a mission to give everyone access to high-quality healthcare. They have partnered with renowned institutions like Cedar Sinai and Mayo Clinic.
K Health’s Recruiting Challenges Before Sloane Staffing:
K Health faced a significant challenge in finding the right Senior CRM Manager. Despite having a strong internal HR team (that Sloane Staffing would eventually work closely with) they struggled to find a candidate who could not only strategize but also implement their CRM tool, Braze. This role was critical for K Health as the CRM dictates how they engage and grow their audience, a crucial component for their virtual healthcare service.
K Health needed someone to tap into the untapped potential of patients already using services at their partner hospitals who were unaware of K Health’s app. They sought a candidate who could bring strategic vision and practical implementation skills to this pivotal role. Despite working with other agencies, K Health had not found success in filling this niche position and needed an agency with specialized expertise in MarTech.
Why K Health Chose Sloane Staffing:
K Health chose Sloane Staffing for their deep subject matter expertise in the MarTech space. The role of Senior CRM Manager typically falls under a marketing team, but at K Health, it sat under their product team. This added complexity made it harder for the product manager, who had a more technical background, to find the right hire. Sloane Staffing’s understanding of both marketing and technology roles made them the ideal partner for this search.
How Sloane Staffing Responded:
Sloane Staffing hit the ground running with a rapid and efficient process. They quickly identified the key requirements for the role and began sending over highly qualified candidates. Despite an initial candidate not working out, Sloane Staffing used this as an opportunity to refine their search criteria and better understand what K Health truly needed.
They sent over six to eight well-vetted candidates, ensuring that each had the necessary experience, cultural fit, and passion for healthcare. The role required in-person work in New York City, so Sloane Staffing made sure to find candidates who were committed to working on-site. Their deep collaboration with K Health’s internal HR team facilitated a smooth and efficient interview process. The strong partnership and clear communication helped in scheduling, providing feedback, and ultimately selecting the right candidate.
The successful hire, Jake, turned out to be an excellent fit for K Health, combining strategic vision with executional prowess. This not only met but exceeded K Health’s expectations for the role.
The Results:
The partnership between Sloane Staffing and K Health resulted in the successful hiring of a Senior CRM Manager who has seamlessly integrated into the team. Here’s what Jake had to say about his experience:
Candidate Testimonial:
“Hi Max and Casey,
I can’t thank you both enough for being excellent partners in the entire interview process. Franc and I have discussed how well you both communicated and helped both sides schedule everything, provide feedback, and ultimately get to the offer stage.
I’m enjoying K Health immensely, the team and onboarding have been excellent so far. I’ve previously worked with one of the copywriters here so having a familiar face to go to is great - she’s on contract but if we don’t bring her in full time I will share your contact info with her.
Thank you both for all your work and we’ll be in touch as I look to build out the team here in the not too distant future.”
