Sr. Director, Demand Generation (EN)
Our client, a US headquartered, international SaaS software provider is hiring a Senior Director of Demand Generation who will oversee and manage all demand generating activities with a goal to drive high quality leads into and through the sales pipeline. You will be responsible for setting the strategy, executing on your strategy with your team and the broader marketing and sales teams, and measuring the overall effectiveness and ROI of marketing channels, initiatives, and campaigns in support of our growth objectives. This is a unique opportunity to join a rapidly growing team and company, where you will have the ability to learn and grow to get ready for your next step as a marketing leader. You’ll have the autonomy to run the budget, plans, and programs you need to drive results.
Your responsibilities will include:
Develop and execute on a demand generation strategy and initiatives that drive new Enable revenue via high-quality MQLs, SALs, SQLs, and pipeline.
Manage Enable’s events and field marketing and digital growth teams. Mentor, grow, and oversee these teams of internal program leaders, in addition to managing external vendors and budget to accomplish the company’s goals.
Working closely with marketing ops and with your own data analysis, provide granular tracking and reporting related to demand generation programs, performance, and ROI of spend.
Partner with the content marketing, product marketing, and sales teams to ensure we have the right plans in place and are developing the right content for our audience. Then promote this content and other offers through optimal channels to drive awareness and interest.
Oversee campaign development and launches to ensure standards are met and goals achieved for all campaigns and programs.
Own deliverables across the entire marketing funnel, track and optimize performance at each stage, and create a predictable and healthy demand engine while ensuring efficient, well-communicated lead management in the handoff from marketing to sales.
Develop ABM programs for our high potential prospects and clients. Set the strategy, design the programs, implement, and measure 1:1 and 1: few ABM initiatives that bring together Marketing, Product, Sales, and Customer Success teams as appropriate to create new pipeline opportunities, expand existing accounts, and/or accelerate opportunities already in progress with target accounts.
Leverage SFDC, marketing automation, and intent data to improve the efficiency and effectiveness of our lead nurturing programs. Strategize, develop, maintain, and optimize automated email nurture engine that flows newly engaged interest and educates across stages of the buy-cycle leveraging personalized, progressive content and relevant messaging.
Essential knowledge, skills and abilities:
7+ years of B2B demand generation experience in enterprise SaaS
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
Extensive experience in B2B content marketing in addition to ABM
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Experience building high performing teams, including hiring and managing performance of team members
Defining strategic planning, direction, and goal setting for this area of the marketing department
Strong communication and interpersonal skills
Working knowledge of Salesforce, marketing automation solutions, intent-based tools, and additional marketing/sales tools
Ability to thrive in a fast-paced, high-growth environment